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Because of the reasons, I have been a bubble in the market, in addition to municipal, county of a dealer, is distributor of its subordinate town friends. In the market for a long time already spent some time on the distributor, the distributor of friends grew, glory, decline, withdraw from almost all have heard, seen, talked about or even witnessed one of its stage of development.
On the solar heater products, rural market and its subordinate village market, even in the "home appliances to the countryside" In the past, many brands of solar energy industry also has to reach out into the rural market. However, many of the big brands because the high cost of positioning the high, the high price of the so-called "three high" in the rural market to lose a mess. Also because of this reason, many major brands to swallow some of the rural market will readjust its product lines, small brand positioning directly to rural, grab big brand product lines - takes all. In fact, this is not good for big brands, because your product represents your image, your product lines made of "all" mode, so contrary to your product positioning, brand positioning, there has been between the wrong section. Perhaps some friends will say, "I made and the Nokia product line is not on the line as you?" I think that this brand positioning point of fact to consider, on the phones right, but not so suitable for solar products.
Because: Solar cell phone than the homogenization of serious miscellaneous troops furious, solar energy can not be as updated as fast as mobile phones, solar walk "fashion" line of this road is not realistic (at least it is unrealistic at present, it is the stress " practical performance "products, there is little ability of the product's brand premium will gradually become weaker. In addition, the solar energy on the outside, who would go upstairs neurotic to the layers, even to the roof of the rural point of view, more the funny thing is the industry, there is a place for a business plan of the "Shaolin Temple opening of the" big play Feng Shui card, so I quite understand. Take not a case in point, you see men's underwear, socks Which brand is very angry ? Few now! no outsiders would be "wrong with adding that" to see your underwear!). Anyway, in the end market towns, village market, you see, like Marino, the sun the rain, four seasons pastoral and other such big brands, also saw the menacing miscellaneous troops, has really really do not open plastic. The significance of this for our manufacturers to analyze the time being, I just want to channel for the township, township distribution operations on their own a little humble opinion.
Author: Haining City, New Energy Technology Co., Ltd. Sang Chao
website: www.sunsurf.com.cn
main product: solar heater、solar energy
