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Solar water heaters are now on television advertising more and more, after reading a strong feeling: too hard. These ads are taking most of the major technology, power and other things that a rational level, things, ideas, feelings, and close to the consumer's life or the soft stuff of little publicity. I collected some information on solar energy business publicity, such as leaflets, product manuals, there are in the county have seen a number of local solar water heater panels store the contents of the product reached a conclusion: the current functionality of the product demands are too serious, emotion, little publicity is not enough people's lives.
Promotional products is not cold to the product performance characteristics, technical parameters of this to consumers. Them to buy solar water heaters, both to get the product functions, but also emotional needs are met. New to unfamiliar product, consumers typically judge prejudiced feelings, first there is a whole, intuitive feeling, a positive such as "fashion", "high", "value" or the negative of the "rigid" and "old soil ", and then started to scan technical parameters. To let consumers buy it, they should first of all to capture their inner feelings of weapons, and bring them a better emotional experience, so that they recognized, trusted the product. Even Cisco is a strong sense of science and technology, of a "people-oriented" banner, on the infiltration of consumer sentiment. Current solar water heater industry is moving into brand-building period, which would change the promotion ideas, aspirations, and not a single reason to help companies build brand integrity, even if the awareness up, and the degree of reputation and goodwill there will still be a lack of .
Purely rational propaganda in order to avoid causing emotional nerve numbness consumers, so consumers really poured from the heart of solar water heaters, such as "love," "trust" or similar feelings, it is time for solar water heater to re-dig a selling point. At this point, solar water heater business can not be too cautious, should be open to exploring selling point for the product when the product should give character, emotion, add the human life of breath, and then communicated to the consumer. As the saying goes, "hearts and minds for the last." As long as the products into the consumer's heart, also a matter of course the sellers quickly.
The actual function of the product as the basis, to give, to expand the emotional characteristics of products. As long as good to discover the new attraction will have an infinite number of ideas.
Author: Haining City, New Energy Technology Co., Ltd. Sang Chao
website: www.sunsurf.com.cn
main product: solar heater、solar energy
