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The United States is an influential management expert Charles Keaidisi Iraq by a sought-after in the contemporary theory: corporate life cycle theory. Ai Disi that the company is also a life style with from conception to birth, growth, and then to aging and death of the life cycle. We already know that products life cycle, in fact, enterprises have, but usually a longer life cycle of enterprises.
Aidi Si the corporate life cycle divided into 11 stages: gestation, infancy, toddler, adolescence, early prime, prime late, stable period, the nobility of, pre-bureaucratic, bureaucrats of the death of. According to this classification, we talked about the emergence of corporate brand aging stage of stable and generally range between pre-bureaucratic.
China solar water heater industry, only a short history of three decades, should be said that the sun is a very young industry. However, that is, in this sunrise industry, there are a number of solar water heater business has begun to show signs of aging brand, the lack of sunrise industries are in the spirit of the proper gas and energy, showing a slack, slack, stagnant, and those action major, high-profile work, activities and strong compared to the same industries and enterprises, these enterprises become more age.
Brand aging performance Around the solar water heater industry brands aging, will find nothing less than the following scenario: the old management thinking and business strategies, the lack of innovation; neglected brand communications, publicity and promotion of the role, very little to do promotion, or promotion means nothing new ; ad stereotyped, functional demands of the confinement of not drilling; will not be effective use of existing resources, integrated marketing, can not form together; channels of aging, poor communication between manufacturers; dealers wait for customers, very few take the initiative to do activities, to promote the park; products replacement is not timely, the appearance and function are not new; store the image of old, publicity materials not timely updated. These questions and more time in a long established business, in fact, a long history to the enterprise's not exactly good, it may become a stumbling block for development, because settling down for many years the management of enterprise ideas and the various systems in the late change is difficult, if these systems with the current conflict with the new situation, they will inevitably delay the development of enterprises hind legs.
Author: Best Solar Energy Technology Co., Ltd., Zhejiang 1
site: www.ejaisolar.com
main product: solar water heater、solar collector
